International Manufacturing Strategy Survey (IMSS): Trends and Challenges of Swiss Manufacturing Companies

Patricia Deflorin () and Maike Scherrer-Rathje ()
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Maike Scherrer-Rathje: Institute for Technology Management, University of St. Gallen

No 111, Working Papers from University of Zurich, Institute for Strategy and Business Economics (ISU)

Abstract: Produzierende Unternehmen stehen einer Vielzahl an Herausforderungen gegenüber. Die vorliegende Studie untersucht, wie produzierende Unternehmen auf das rauhere Wirtschaftsumfeld reagieren und zeigt auf, mit welchen Strategien und Methoden die Unternehmen die gesetzten Ziele versuchen zu erreichen. Die Studie ist Teil einer internationalen Befragung von Universitäten aus 33 Ländern.

Keywords: Manufacturing Strategy; Practices; Context (search for similar items in EconPapers)
Pages: 24 pages
Date: 2009-10
New Economics Papers: this item is included in nep-cse
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