BUSINESS DEVELOPMENT THROUGH INNOVATION AND CO-CREATION

Julia Dobreva

Economy & Business Journal, 2016, vol. 10, issue 1, 339-346

Abstract: The aim of this paper is to analyze the tight relationship between innovations and co-creation and their contribution for sustainable development of businesses in a competitive global environment. The analysis provides a literature review of the main principles of innovations, innovation management and co-creation. In addition, the paper highlights the necessity for transformation of business practices towards sustainability through implementing innovations. The role of co-creation is discussed in light of the process of developing customer value and improving overall business performance.

Keywords: sustainability; innovations; co-creation; business transformation (search for similar items in EconPapers)
JEL-codes: A (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:isp:journl:v:10:y:2016:i:1:p:339-346

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