Economics of Domestic Cultural Content Protection in Broadcasting, The
Mukhtar Bekkali and
John Beghin ()
Staff General Research Papers Archive from Iowa State University, Department of Economics
Abstract:
We analyze the economics of domestic cultural content protection in terrestrial broadcasting, the most widespread policy instrument used in broadcasting. Using the love-of-variety approach, we model a representative consumer deriving utility from broadcasting services net of advertising,and allocating scarce time between consuming the various broadcasting services and leisure. Advertising is a nuisance; it costs time yet brings no utility. Broadcasting is a pure public good; broadcasters make profit in the monopolistic competition environment by bundling advertising with valuable cultural content. We impose a discrete domestic content requirement and then investigate the effects of its marginal changes on consumption of domestic broadcasting. Domestic content requirement may reduce (increase) consumption of domestic programs when consumer's demand is highly elastic (inelastic), the degree of preference for foreign content over domestic content is high (low) and opportunity cost of listening time is high (low). The reduction occurs because the consumer reshuffles her consumption bundle towards leisure away from high domestic-content stations thereby reducing the overall aggregate consumption of broadcasting, and subsequently, the overall aggregate consumption of domestic programs.
Keywords: boradcasting; domestic content; radio; cultural protection (search for similar items in EconPapers)
JEL-codes: F13 L82 (search for similar items in EconPapers)
Date: 2005-11-17
New Economics Papers: this item is included in nep-cul and nep-mkt
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)
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Persistent link: https://EconPapers.repec.org/RePEc:isu:genres:12476
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