DOES THE CONSUMER'S VARIETY-SEEKING BEHAVIOR CONDITION THE WILLINGNESS TO TRAVEL FURTHER?

Juan Nicolau ()

Working Papers. Serie EC from Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie)

Abstract: The objective of this study is to test the effect of the consumer¿s variety-seeking behaviour on the distance the tourist is prepared to travel; that is, his/her willingness to travel further. The empirical application is carried out in Spain in a context with 26 destinations, by applying Mixed Logit Models. The results evidence that the variety-seeking behaviour reduces the dissuasive effect of distance. El objetivo del presente estudio es contrastar el efecto del comportamiento ¿búsqueda de variedad¿ en la distancia que el turista está dispuesto a realizar; es decir, su predisposición a viajar más o menos lejos. La aplicación empírica se desarrolla en España en un contexto de 26 destinos, aplicándose un Modelo Logit Mixto. Los resultados evidencian que la ¿búsqueda de variedad¿ reduce el ¿efecto disuasivo¿ de la distancia.

Keywords: Marketing Turístico; Búsqueda de variedad; Modelo Logit Mixto. Tourism Marketing; Variety-seeking behaviour; Mixed Logit Model. (search for similar items in EconPapers)
Pages: 40 pages
Date: 2006-12
New Economics Papers: this item is included in nep-dcm, nep-mkt and nep-tur
References: View references in EconPapers View complete reference list from CitEc
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Persistent link: https://EconPapers.repec.org/RePEc:ivi:wpasec:2006-17

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