An Analysis of Beverage Size Restrictions

Brian A. Bourquard and Steven Y. Wu ()
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Brian A. Bourquard: Ernst & Young
Steven Y. Wu: Purdue University

No 12376, IZA Discussion Papers from Institute of Labor Economics (IZA)

Abstract: Due to high levels of obesity, various government interventions have been proposed to curb the consumption of sugar-sweetened beverages (SSBs). The New York City "soda-ban," which proposed to limit the size of SSBs is among the most well-known and controversial. While public debates about beverage-size-restrictions tend to focus on how consumers are impacted, we use a nonlinear pricing model to show that, for all but extremely tight restrictions, consumer welfare would be unaffected by an enforceable restriction. However, sellers' profit would decline. While consumption is predicted to decline overall, the magnitude of the decline will vary by consumer segment.

Keywords: beverage size restrictions; health economics; nonlinear pricing; obesity; soda bans; sugar consumption (search for similar items in EconPapers)
JEL-codes: D82 I18 I31 (search for similar items in EconPapers)
Pages: 45 pages
Date: 2019-05
New Economics Papers: this item is included in nep-hea
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Citations: View citations in EconPapers (2)

Published - published in: American Journal of Agricultural Economics, 2020, 102 (1), 169-185

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