Environmental consciousness, economic gain and consumer choice of energy efficient appliances in Thailand, China and India

Kusaka Wakana, Kojima Michikazu and Mariko Watanabe

No 345, IDE Discussion Papers from Institute of Developing Economies, Japan External Trade Organization(JETRO)

Abstract: In developing economies, consumption of electricity in residential and commercial sectors increased with economic development. In order to identify the factors for effective facilitation of standard and labeling programs, this article explores factors that affect consumer choice to energy-efficient products. Main findings are as follows: (1)Consumers in Thailand shows the highest awareness to environmental friendly concepts, followed by India and China.(2) Chosen labeled products include air-conditioners, TVs, refrigerators and washing machines, but not some popular products such as ceiling fans, electric fans or mobile phones. (3) Consumer who has higher energy conservation perception will buy energy efficient products.(4) Consumers in China, India and Thailand are sensitive to energy efficiency of products, primarily because they lead to less expenditure on electricity. (5) Labeling works to make levels of the energy efficiency of products more visible and thus helped consumers to choose the products.

Keywords: Asia; Thailand; China; India; Electric industries; Environmental problems; Energy; Consumers; Consciousness; Labeling; Energy Efficiency Reference (search for similar items in EconPapers)
JEL-codes: D12 L15 L68 Q41 (search for similar items in EconPapers)
Date: 2012-03-01
New Economics Papers: this item is included in nep-ene, nep-env and nep-sea
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Published in IDE Discussion Paper = IDE Discussion Paper, No. 345. 2012-03-01

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