Economic development capitalizing on brand agriculture: turning development strategy on its head

Masahisa Fujita

No 76, IDE Discussion Papers from Institute of Developing Economies, Japan External Trade Organization(JETRO)

Abstract: This paper explores the possibilities of two unique Japanese concepts - the One Village One Product Movement (OVOP) and Michino Eki (or Roadside Stations) - as potential tools for bridging the gap between cities and rural areas through community-driven development. From the viewpoint of spatial economics and endogenous growth theory, this paper considers both OVOP and Michino Eki as rural development strategies of a broader nature based on "brand agriculture." Here, brand agriculture represents a general strategy for community-based rural development that identifies, cultivates and fully utilizes local resources for the development of products or services unique to a certain "village." Selected examples of OVOP and Michino Eki from Japan and developing countries are introduced.

Keywords: Japan; Rural development; Brand agriculture; Agricultural products; One village one product movement (OVOP); Michino eki; 日本; 農村開発; 農産物; 一村一品運動; 道の駅 (search for similar items in EconPapers)
JEL-codes: O13 Q10 Q16 (search for similar items in EconPapers)
Date: 2006-11-01
New Economics Papers: this item is included in nep-agr, nep-dev, nep-geo and nep-mkt
References: View complete reference list from CitEc
Citations: View citations in EconPapers (6)

Published in IDE Discussion Paper = IDE Discussion Paper, No. 76. 2006-11-01

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