From ¡°Double Pyramid¡± Thoughts to Corporate Social Responsibility for Enterprise Employees

Guiling Wei

Journal of Management and Strategy, 2013, vol. 4, issue 1, 108-112

Abstract: The purpose of this paper is to study corporate social responsibility for staffs based on the pyramid of Maslow¡¯s hierarchy of human needs and the pyramid of Carroll¡¯s corporate social responsibility. This research takes advantage of ¡°double pyramid¡± thoughts to discuss some enterprises lack of corporate social responsibility for their employees. Today, we are building of a harmonious society, each enterprise should not only realize the profit maximization, but also to meet the individual needs of employees. All enterprises should not only undertake financial responsibility, but also undertake social responsibility. In a word, those enterprises that their employees¡¯ personal needs and social welfare are all brought into the enterprises¡¯ agenda, can have the favorable development, and will grow much bigger and stronger.

Keywords: ¡°Double pyramid¡± thoughts; Corporate social responsibility; Enterprise employees (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (2)

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