Linking Real Estate Decisions to Corporate Strategy

Hugh O. Nourse, Stephen E. Roulac and Stellan Lundstrom
Additional contact information
Hugh O. Nourse: Terry College of Business University of Georgia Athens, Georgia 30602-6255, http://www.terry.uga.edu/
Stephen E. Roulac: The Roulac Group 900 Larkspur Landing Circle Suite 125 Larkspur, California 94939, http://www.roulac.com/
Stellan Lundstrom: Department of Finance, Insurance and Real Estate College of Business Appalachian State University Boone, North Carolina 28608, http://www.business.appstate.edu/fin/

Journal of Real Estate Research, 1993, vol. 8, issue 4, 475-494

Abstract: An organization's real estate decisions will be effective if such decisions support the enterprise's overall business objectives. This result can be achieved only by the explicit consideration of how real estate strategy supports corporate strategy and the substrategies for component elements of the corporation, and then in turn how specific real estate operating decisions support the real estate strategy. This approach provides a context for negotiating competing interests and increases the likelihood that a specific real estate decision will be consistent with the enterprise's overall real estate strategy and thereby support realization of corporate business objectives.

JEL-codes: L85 (search for similar items in EconPapers)
Date: 1993
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Citations: View citations in EconPapers (34)

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