THE EVOLVED AND MORE COMPLEX ROLE OF TRAVEL AGENCIES AND TOUR OPERATORS IN THE ONLINE ERA. EFFECTS ON THEIR MARKETING MANAGEMENT

Ourania Vitouladiti ()
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Ourania Vitouladiti: Technological Educational Institute of Athens, Greece

Tourism Research Institute, 2015, vol. 11, issue 1, 190-200

Abstract: It has been more than a decade since several authors predicted the demise of traditional travel agents due to the rapid development of the internet and the online booking systems...

Keywords: travel agency; tour operator; online travel agencies (OTA); package tours; intermediaries; marketing (search for similar items in EconPapers)
JEL-codes: Z32 (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:jtr:journl:v:11:y:2015:i:1:p:190-200

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