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Role of the e-exhibition industry in the green growth of businesses and recovery

Yunfeng Shang (), Yuanjie Pu (), Yiting Yu (), Nan Gao () and Yun Lu ()
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Yunfeng Shang: Zhejiang Yuexiu University
Yuanjie Pu: Zhejiang University of Science and Technology
Yiting Yu: Zhejiang Yuexiu University
Nan Gao: Zhejiang Yuexiu University
Yun Lu: Zhejiang Yuexiu University

Economic Change and Restructuring, 2023, vol. 56, issue 3, No 22, 2003-2020

Abstract: Abstract In this paper, a survey and two multi-attribute decision-making (MADM) models have been employed to explore critical success factors of e-exhibition in 30 Chinese provinces that is divided into 8 different regions. The research findings showed that in China, the most important success factors of e-exhibition to have green economic recovery are the presence of International collaboration (0.592), green culture (0.490), and visitor’s attitude (0.439). Furthermore, “Beijing and Tianjin” is the most ideal region to promote e-exhibition in China. South Coast region ranked in second place as the most appropriate region for e-exhibition. The least ideal region of China for e-exhibition is the Southwest region that is less developed compared to other regions of China. The major practical policies are the enhancement of international cooperation to hold an e-exhibition, use of electronic exhibition capacities (synchronous and asynchronous) and creating social sustainability awareness through the media and social network.

Keywords: Sustainable exhibition; Green economic growth; Chinese regions; Multi-Attribute Decision-Making (MADM) (search for similar items in EconPapers)
JEL-codes: B22 C54 F43 L83 (search for similar items in EconPapers)
Date: 2023
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Citations: View citations in EconPapers (17)

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DOI: 10.1007/s10644-023-09502-y

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