Carrotmob as a New Form of Ethical Consumption. The Nature of the Concept and Avenues for Future Research

Stefan Hoffmann () and Katharina Hutter

Journal of Consumer Policy, 2012, vol. 35, issue 2, 215-236

Keywords: Carrotmob; Buycott; Ethical Consumption; Flashmob (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (11)

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DOI: 10.1007/s10603-011-9185-2

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