When are innovativeness and responsiveness effective in a foreign market?

Anders Pehrsson ()
Additional contact information
Anders Pehrsson: Linnaeus University

Journal of International Entrepreneurship, 2019, vol. 17, issue 1, No 2, 19-40

Abstract: Abstract Good managerial understanding of the mechanisms underlying the effectiveness of entrepreneurial orientation (EO) and market orientation (MO) in dynamic foreign markets improves the international competitiveness of the entire firm. Drawing on the dynamic capability view, this study contributes to the international strategy and entrepreneurship literature by extending our understanding of the actionable components of the EO/MO of firms’ foreign units, that is, innovativeness and responsiveness. The study examines relationships between the actionable components and the performance of industrial firms’ wholly owned subsidiaries and cooperative arrangements in foreign markets. The results indicate that innovativeness and responsiveness are directly and positively associated with the performance of the foreign unit. Higher institutional barriers make innovativeness less effective, while full ownership strengthens the positive relationship with responsiveness. Contributions to the literature are discussed.

Keywords: Entrepreneurial orientation; Market orientation; Innovation; Responsiveness; Performance; Subsidiary (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://link.springer.com/10.1007/s10843-018-0242-7 Abstract (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:kap:jinten:v:17:y:2019:i:1:d:10.1007_s10843-018-0242-7

Ordering information: This journal article can be ordered from
http://www.springer. ... ip/journal/10843/PS2

DOI: 10.1007/s10843-018-0242-7

Access Statistics for this article

Journal of International Entrepreneurship is currently edited by Hamid Etemad

More articles in Journal of International Entrepreneurship from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().