Business models and market entry mode choice of small software firms

Arto Ojala () and Pasi Tyrväinen ()

Journal of International Entrepreneurship, 2006, vol. 4, issue 2, 69-81

Abstract: So far the critical choice of the entry mode for a target country has been examined ignoring the special features of firms. Particularly, the impact of the wide variation of business models of software firms has been ignored. This multi case study investigates the relation between the business model and the entry mode, of eight software firms. The results imply that the product strategy and the service and implementation model of a software firm are closely connected to the entry mode choice, while the distribution model of intangible software products does not seem to have an impact on the operation mode. Copyright Springer Science+Business Media, LLC 2006

Keywords: Entry mode; Market entry; Business models; Software; Small firms (search for similar items in EconPapers)
Date: 2006
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (12)

Downloads: (external link)
http://hdl.handle.net/10.1007/s10843-006-0001-z (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:kap:jinten:v:4:y:2006:i:2:p:69-81

Ordering information: This journal article can be ordered from
http://www.springer. ... ip/journal/10843/PS2

DOI: 10.1007/s10843-006-0001-z

Access Statistics for this article

Journal of International Entrepreneurship is currently edited by Hamid Etemad

More articles in Journal of International Entrepreneurship from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().