Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries

Bernard Dubois, Sandor Czellar () and Gilles Laurent

Marketing Letters, 2005, vol. 16, issue 2, 115-128

Abstract: This article proposes an international segmentation of consumers based on their attitudes toward luxury. We perform a two-stage empirical study with a data set that combines samples from 20 countries. We provide a substantive interpretation of the results to show that three attitude segments dominate in a Western cultural context. We discuss several directions for future research based on the findings. Copyright Springer Science + Business Media, Inc. 2005

Keywords: luxuries; international marketing research; latent-class segmentation; mixture models (search for similar items in EconPapers)
Date: 2005
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Citations: View citations in EconPapers (79)

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DOI: 10.1007/s11002-005-2172-0

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