Models of Multi-Category Choice Behavior

P. Seetharaman (), Siddhartha Chib, Andrew Ainslie, Peter Boatwright, Tat Chan, Sachin Gupta, Nitin Mehta, Vithala Rao and Andrei Strijnev

Marketing Letters, 2005, vol. 16, issue 3, 239-254

Abstract: Given the advent of basket-level purchasing data of households, choice modelers are actively engaged in the development of statistical and econometric models of multi-category choice behavior of households. This paper reviews current developments in this area of research, discussing the modeling methodologies that have been used, the empirical findings that have emerged so far, and directions for future research. We also motivate the use of Bayesian methods to overcome the computational challenges involved in estimation. Copyright Springer Science + Business Media, Inc. 2005

Keywords: multi-category; multivariate choices; basket data; bayesian estimation (search for similar items in EconPapers)
Date: 2005
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DOI: 10.1007/s11002-005-5888-y

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