Cognition, Persuasion and Decision Making in Older Consumers

Carolyn Yoon (), Gilles Laurent (), Helene Fung, Richard Gonzalez, Angela Gutchess, Trey Hedden, Raphaëlle Lambert-Pandraud, Mara Mather, Denise Park, Ellen Peters and Ian Skurnik

Marketing Letters, 2005, vol. 16, issue 3, 429-441

Abstract: Older adults constitute a rapidly growing demographic segment, but relatively little is known about them within consumer contexts: how they process information, respond to persuasive messages, and make decisions. We discuss extant findings from consumer behavior and related disciplines (e.g., cognitive psychology, neuroscience, social psychology, gerontology) as they pertain to the effects of aging on consumer memory, persuasion and decision Copyright Springer Science + Business Media, Inc. 2005

Keywords: older consumers; aging; cognition; persuasion; decision making (search for similar items in EconPapers)
Date: 2005
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (15)

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DOI: 10.1007/s11002-005-5903-3

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