Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products

Aimee Drolet (), Patti Williams and Loraine Lau-Gesk

Marketing Letters, 2007, vol. 18, issue 4, 221 pages

Keywords: Aging; Advertising (search for similar items in EconPapers)
Date: 2007
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Citations: View citations in EconPapers (29)

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DOI: 10.1007/s11002-007-9016-z

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