Getting too personal: Reactance to highly personalized email solicitations

Tiffany White (), Debra Zahay (), Helge Thorbjørnsen () and Sharon Shavitt ()

Marketing Letters, 2008, vol. 19, issue 1, 39-50

Keywords: Personalization; Reactance; Relationships; Email; Consumers (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (63)

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DOI: 10.1007/s11002-007-9027-9

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