A theoretical framework for goal-based choice and for prescriptive analysis

Kurt Carlson, Chris Janiszewski, Ralph Keeney, David Krantz, Howard Kunreuther, Mary Luce, J. Russo (), Stijn Osselaer and Detlof Winterfeldt

Marketing Letters, 2008, vol. 19, issue 3, 254 pages

Keywords: Goals; Choice process; Prescription (search for similar items in EconPapers)
Date: 2008
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DOI: 10.1007/s11002-008-9043-4

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