Beyond conjoint analysis: Advances in preference measurement

Oded Netzer (), Olivier Toubia (), Eric Bradlow (), Ely Dahan (), Theodoros Evgeniou (), Fred Feinberg (), Eleanor Feit (), Sam Hui (), Joseph Johnson (), John Liechty (), James Orlin () and Vithala Rao

Marketing Letters, 2008, vol. 19, issue 3, 337-354

Keywords: Preference measurement; Conjoint analysis; Marketing research (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (35)

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DOI: 10.1007/s11002-008-9046-1

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