The impact of title event sponsorship announcements on shareholder wealth

John Clark, T. Cornwell and Stephen Pruitt ()

Marketing Letters, 2009, vol. 20, issue 2, 169-182

Keywords: Sponsorship; Title; Marketing; Finance; Sport; Event study (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (21)

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DOI: 10.1007/s11002-008-9064-z

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