Price–quality relationship in the presence of asymmetric dynamic reference quality effects

Arieh Gavious () and Oded Lowengart ()

Marketing Letters, 2012, vol. 23, issue 1, 137-161

Keywords: Reference quality; Price elasticity; Optimal pricing; Differential games; Equilibrium (search for similar items in EconPapers)
Date: 2012
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DOI: 10.1007/s11002-011-9143-4

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