Construal-level mind-sets and the perceived validity of marketing claims

Scott Wright (), Chris Manolis, Drew Brown, Xiaoning Guo, John Dinsmore, C.-Y. Chiu and Frank Kardes

Marketing Letters, 2012, vol. 23, issue 1, 253-261

Keywords: Construal-level theory; Mind-sets; Truth ratings (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (7)

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DOI: 10.1007/s11002-011-9151-4

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