Autonomy in consumer choice

Klaus Wertenbroch (), Rom Y. Schrift (), Joseph W. Alba (), Alixandra Barasch (), Amit Bhattacharjee (), Markus Giesler (), Joshua Knobe (), Donald R. Lehmann (), Sandra Matz (), Gideon Nave (), Jeffrey R. Parker (), Stefano Puntoni (), Yanmei Zheng () and Yonat Zwebner ()
Additional contact information
Klaus Wertenbroch: INSEAD
Rom Y. Schrift: Kelley School of Business, Indiana University
Joseph W. Alba: Warrington College of Business, University of Florida
Alixandra Barasch: Stern School of Business, New York University
Amit Bhattacharjee: INSEAD
Markus Giesler: Schulich School of Business, York University
Joshua Knobe: Yale University
Donald R. Lehmann: Columbia Business School, Columbia University
Sandra Matz: Columbia Business School, Columbia University
Gideon Nave: The Wharton School, University of Pennsylvania
Jeffrey R. Parker: University of Illinois at Chicago
Stefano Puntoni: Rotterdam School of Management, Erasmus University
Yanmei Zheng: The Shidler College of Business, University of Hawaii
Yonat Zwebner: Arison School of Business, Interdisciplinary Center Herzliya

Marketing Letters, 2020, vol. 31, issue 4, No 13, 429-439

Abstract: Abstract We propose that autonomy is a crucial aspect of consumer choice. We offer a definition that situates autonomy among related constructs in philosophy and psychology, contrast actual with perceived autonomy in consumer contexts, examine the resilience of perceived autonomy, and sketch out an agenda for research into the role of perceived autonomy in an evolving marketplace increasingly characterized by automation.

Keywords: Autonomy; Free will; Self-determination; Consumer choice; Marketing automation (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (8)

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DOI: 10.1007/s11002-020-09521-z

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