The role of timeframes in the retrieval and temporal location judgments of past events

Yanping Tu () and Dilip Soman ()
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Yanping Tu: Peking University
Dilip Soman: University of Toronto

Marketing Letters, 2022, vol. 33, issue 1, No 3, 19-25

Abstract: Abstract Si & Dai (2022) provide evidence for the proposition that a longer memory-search frame (time window from which past events are recalled) leads consumers to retrieve experiences that are objectively more distant in the past but perceived to be closer. We relate these findings to prior literature and point out to methodological differences that might create ambiguities in interpreting the results. Despite these ambiguities, we believe that the research raises several important questions that future research can address to help form a better picture of how people judge the temporal location of past events and how they recall past experiences more generally.

Keywords: Time perception; Event retrieval; Event memory; Timeframe (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (1)

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DOI: 10.1007/s11002-021-09604-5

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