Commentary: the role of age in consumer’s retrieval and evaluation of consumption experiences

Cassandra Denise Davis () and Aimee Drolet ()
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Cassandra Denise Davis: Wayne State University
Aimee Drolet: University of California, Los Angeles

Marketing Letters, 2022, vol. 33, issue 1, No 4, 27-30

Abstract: Abstract Si, K., & Dai, X. Marketing Letters (2022), have introduced an intriguing and potentially useful construct to the marketing literature: memory-search frame. Our commentary centers on Si and Dai’s study 3. This study focuses on the possible moderating effect of age on the typical length of consumers’ memory-search frame. Its results imply that older consumers have longer memory-search frames compared to younger consumers. However, these correlation-based results are not strong evidence. We briefly review past research that is inconsistent with these results and pose additional questions to the authors that they might pursue in future research.

Keywords: Memory search frame; Older consumers; Aging (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (1)

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DOI: 10.1007/s11002-021-09607-2

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