Impact of social network structure on content propagation: A study using YouTube data

Hema Yoganarasimhan ()

Quantitative Marketing and Economics (QME), 2012, vol. 10, issue 1, 150 pages

Keywords: Social network; YouTube; Diffusion; Social media; User-generated content; Network structure; Online video; Social influence; Contagion; C36; C33; M3; O33; L14 (search for similar items in EconPapers)
Date: 2012
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Citations: View citations in EconPapers (36)

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DOI: 10.1007/s11129-011-9105-4

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