An empirical study of consumers’ intention to use ride-sharing services: using an extended technology acceptance model

Yu Wang, Shanyong Wang (), Jing Wang, Jiuchang Wei and Chenglin Wang
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Yu Wang: University of Science and Technology of China
Shanyong Wang: University of Science and Technology of China
Jing Wang: University of Science and Technology of China
Jiuchang Wei: University of Science and Technology of China
Chenglin Wang: University of Science and Technology of China

Transportation, 2020, vol. 47, issue 1, No 16, 397-415

Abstract: Abstract Ride-sharing has received great attention recently and is considered to be a sustainable transportation mode. Understanding the determinants of the consumers’ intention to use ride-sharing services is critical to promote such services. In this research, an extended technology acceptance model is used as a theoretical research framework. This extension was implemented by incorporating three new constructs: personal innovativeness, environmental awareness, and perceived risk. The model was empirically tested using questionnaire survey data collected from 426 participants. The results indicate that personal innovativeness, environmental awareness, and perceived usefulness are positively associated with consumers’ intention to use ride-sharing services, while perceived risk is negatively associated with the intention and perceived usefulness. The analysis shows that, contrary to our expectations, the perceived ease of use has no significant effect on intention to use ride-sharing services. In addition, personal innovativeness is positively related to perceived usefulness and perceived ease of use but negatively related to perceived risk. Based on these results, implications for practice and suggestions for further research are discussed.

Keywords: Technology acceptance model; Personal innovativeness; Environmental awareness; Perceived risk; Ride-sharing services (search for similar items in EconPapers)
Date: 2020
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Citations: View citations in EconPapers (48)

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DOI: 10.1007/s11116-018-9893-4

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