The effects of gift vouchers and environmental certificates on the demand for a collective DRT system

Aljoscha Minnich (), Holger A. Rau () and Jan Christian Schlüter ()
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Aljoscha Minnich: University of Hamburg
Holger A. Rau: University of Göttingen
Jan Christian Schlüter: Next Generation Mobility Group, Department of Dynamics of Complex Fluids, Max Planck Institute for Dynamics and Self-Organization

Transportation, 2022, vol. 49, issue 6, No 7, 1683-1714

Abstract: Abstract This paper analyzes in a large-scale field experiment (N = 1425) whether gift vouchers stimulate the use of a demand responsive transportation (DRT) system. This scenario is compared to a situation where customers receive environmental certificates, which report the saved carbon dioxide as a consequence of the bus ride. In our two treatments, the gift vouchers and the environmental certificates could be gained by reaching to a certain threshold of rides with the DRT service (EcoBus). We find that the demand went up more by gift vouchers (83%) compared to certificates (65%). The data show that vouchers especially outperform the certificates at the end of the treatment phase.

Keywords: Demand responsive transport; Field experiment; Incentive effects; C93; D12; D83; D91 (search for similar items in EconPapers)
Date: 2022
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Citations: View citations in EconPapers (1)

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DOI: 10.1007/s11116-021-10224-1

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