Do low-carbon rewards incentivize people to ridesplitting? Evidence from structural analysis

Lei Wang, Wenxiang Li (), Jinxian Weng, Dong Zhang and Wanjing Ma
Additional contact information
Lei Wang: Shanghai Maritime University
Wenxiang Li: University of Shanghai for Science and Technology
Jinxian Weng: Shanghai Maritime University
Dong Zhang: Dalian University of Technology
Wanjing Ma: Tongji University

Transportation, 2023, vol. 50, issue 5, No 17, 2077-2109

Abstract: Abstract Ridesplitting is a pooled version of a ridesourcing service that can reduce emissions per trip compared with exclusive ridehailing. However, it only takes a small share of the ridesourcing market currently. Fiscal and social incentives are potential leverage tools to attract passengers from solo hailed rides. This study aims to quantitatively identify the effects of carbon credits (CC) and monetary rewards (MR) on people's willingness to adopt ridesplitting. The theory of planned behavior realized by structural equation modeling decomposes the factors which affect passengers' intention and actual action on choosing ridesplitting. Confirmatory factor analysis suggests that pro-environmental attitudes do not directly force people to ridesplitting. Path effect analysis shows that subjective norms and perceived behavioral control significantly affect ridesplitting intentions. Immediate effect regression reveals that CC has greater direct effects on ridesplitting intention than MR (4.5 times more effective). Moderating effect analysis shows the MR effect reduces while the CC effect enhances when increasing the incentive value. The results encourage policymakers and operation designers to consider better marketing schemes combining monetary and social incentives to promote ridesplitting and to gain better fiscal and environmental benefits from ridesourcing systems.

Keywords: Urban transport; Shared mobility; Ridesplitting; Incentive; Behavior analysis (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://link.springer.com/10.1007/s11116-022-10302-y Abstract (text/html)
Access to full text is restricted to subscribers.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:kap:transp:v:50:y:2023:i:5:d:10.1007_s11116-022-10302-y

Ordering information: This journal article can be ordered from
http://www.springer. ... ce/journal/11116/PS2

DOI: 10.1007/s11116-022-10302-y

Access Statistics for this article

Transportation is currently edited by Kay W. Axhausen

More articles in Transportation from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().