The Effects of Internet Book Piracy: Case of Comics

Tatsuo Tanaka
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Tatsuo Tanaka: Faculty of Economics, Keio University

No 2019-016, Keio-IES Discussion Paper Series from Institute for Economics Studies, Keio University

Abstract: In this study, the effects of internet book piracy in the case of the Japanese comic book market were examined using direct measurement of product level piracy ratio and a massive deletion project as a natural experiment. Total effect of the piracy is negative to the legitimate sales, but panel regression and difference-in-difference analysis consistently indicated that the effect of piracy is heterogeneous: piracy decreased the legitimate sales of ongoing comics, whereas increased the legitimate sales of completed comics. The latter result is interpreted as follows: piracy reminds consumers of past comics and stimulates sales in that market.

Keywords: copyright; comic; piracy; Internet; DID (search for similar items in EconPapers)
JEL-codes: D12 L82 M3 O34 (search for similar items in EconPapers)
Pages: 39 pages
Date: 2019-08-08
New Economics Papers: this item is included in nep-com, nep-cul, nep-ict, nep-ipr and nep-pay
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

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Persistent link: https://EconPapers.repec.org/RePEc:keo:dpaper:2019-016

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