Modern Retailers in Transition Economies: The Case of Vietnam

Masayoshi Maruyama and Viet Trung Le
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Masayoshi Maruyama: Graduate School of Business Administration, Kobe University, Japan
Viet Trung Le: Research Institute for Economics & Business Administration (RIEB), Kobe University, Japan

No DP2011-08, Discussion Paper Series from Research Institute for Economics & Business Administration, Kobe University

Abstract: This paper reports the findings of a study on modern domestic retailers in Vietnam. We based this study on (1) a survey of 56 firms that control almost all the modern retail format stores in Vietnam, (2) in-depth interviews with CEOs and government officials, and (3) store visits and observations which were carried out by the authors. We discuss the operation and retail renovations of local modern retailers, the structure and the background of competitors, the problems retailers face, and their prospects for future development. Our findings provide a comprehensive picture of modern retailers in Vietnam and have significant implications for policy makers, as well as for local and foreign retailers.

JEL-codes: D12 L81 M31 (search for similar items in EconPapers)
Pages: 53 pages
Date: 2011-03
New Economics Papers: this item is included in nep-tra
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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