La qualité de l'interactivité dans la communication du service client sur les sites de banques: du courriel au Web 2.0

Jean-François Notebaert (), Djamchid Assadi () and Laurence Attuel-Mendes ()
Additional contact information
Jean-François Notebaert: LEG-CERMAB - CNRS - IAE - Université de Bourgogne
Djamchid Assadi: Département Marketing - CEREN - Groupe ESC Dijon Bourgogne
Laurence Attuel-Mendes: Département Gestion Droit Finance - Groupe ESC Dijon Bourgogne

No 2008-01, LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Cahier de recherche from LEG - CERMAB, CNRS UMR 5118, Université de Bourgogne

Pages: 28 pages
Date: 2008-02
New Economics Papers: this item is included in nep-mkt
References: View references in EconPapers View complete reference list from CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:lat:gstion:2008-01

Access Statistics for this paper

More papers in LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Cahier de recherche from LEG - CERMAB, CNRS UMR 5118, Université de Bourgogne Pôle d'Economie et de Gestion - 2, bd Gabriel - BP 26611 - F-21066 Dijon cedex - France. Contact information at EDIRC.
Bibliographic data for series maintained by ().