Online Channels Sales Premia in Times of COVID-19: First Evidence from Germany

Joachim Wagner ()
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Joachim Wagner: Leuphana University Lüneburg and Kiel, Institute for the Word Economy

No 415, Working Paper Series in Economics from University of Lüneburg, Institute of Economics

Abstract: Presence on the web tends to be important for firms. Empirical studies show that firms with a better performance along various dimensions, and firms that are more internationally active, tend to have a website. Furthermore, a website helped firms to survive in times of the COVID-19 pandemic. An open question that is not discussed in this literature is how the use of online channels for sales is related to various dimensions of firm performance. This note contributes to the literature by using a unique recently released set of firm level data from Germany to investigate for the first time the links between online channels sales and firm characteristics.

Keywords: Online channels sales; firm performance; COVID-19; Germany 2021, Enterprise Survey Data Set (search for similar items in EconPapers)
JEL-codes: D22 L25 (search for similar items in EconPapers)
Pages: 13 pages
Date: 2022-11
New Economics Papers: this item is included in nep-bec, nep-ent, nep-pay and nep-sbm
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