Essay on Non-linear Pricing in E-commerce

Dipankar Das () and Vivek Sharadadevi Jadhav ()
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Dipankar Das: Assistant Professor, BML Munjal University
Vivek Sharadadevi Jadhav: (Corresponding author), Ph.D. Scholar, Madras School of Economics, Chennai, India

Working Papers from Madras School of Economics,Chennai,India

Abstract: The primary objective of the paper is to identify the pattern of non-linear pricing in the E-Commerce market and its usage. This paper also investigates whether the post-digitalization tying as a non-linear pricing strategy is an option or a compulsion, through formation of trust. Das and Jadhav (2021) take effort to understand the non-linear pricing in modern e-commerce. This work takes similar effort to analyse the usage of non-linear pricing by e-commerce firms. The researchers have used theoretical model using empirical evidence to find a new pattern of non-linear pricing strategy and its impact on e-commerce market behaviour.

Keywords: Non-linear Pricing; Trust; Antitrust Law; E-Commerce; Fuzzy preference (search for similar items in EconPapers)
JEL-codes: L11 L41 L81 (search for similar items in EconPapers)
Pages: 46 pages
Date: 2021-08
New Economics Papers: this item is included in nep-com and nep-pay
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