Impact of Individual Decision-making Styles on Marketing Information System Based Decision-making

Alowaidi Mahmoud Ghazi A. and Wang Hu
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Alowaidi Mahmoud Ghazi A.: School of Management, Wuhan University of Technology, Wuhan, P.R.China
Wang Hu: School of Management, Wuhan University of Technology, Wuhan, P.R.China

International Journal of Innovation and Economic Development, 2015, vol. 1, issue 2, 36-42

Abstract: Marketing information system (MIS) enables data processing and transformation of data into valuable information that results in a more effective decision-making from which companies benefit. However, human aspect is still an influential factor in the decision-making process. We conceptualize a connection between decision-making styles of employees, inherent in their habits and practices, and marketing innovation system based on the decision-making process. Through a detailed literature review, a link between spontaneous, individual, rational and dependent decision-making styles with quality and speed of MIS decision-making has been conceived and constructed. We suggest that decision-making styles influence both quality and speed of the decision-making process. Furthermore, quality and speed of MIS decision-making have a positive influence on radical and incremental marketing innovation. This study enriches the body of literature that focuses on the human-technology interaction and is valuable for companies implementing and using MIS to make business decisions.

Keywords: Marketing information system; decision-making; decision-making styles; marketing performance; marketing innovation (search for similar items in EconPapers)
JEL-codes: M00 (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (1)

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