Redesigning Business Model Strategy: The Digital Future of Retailing in Europe

Can Kaplan and Stefan Tewes
Additional contact information
Can Kaplan: University of Duisburg-Essen, Germany
Stefan Tewes: FOM University of Applied Sciences, Essen, Germany

Journal of International Business Research and Marketing, 2019, vol. 4, issue 3, 7-13

Abstract: In times of progressive digital transformation and constant change, a continuous reorientation of stationary retail is indispensable in order to be successful in the future. The practical recommendations for action provide a guideline for the transformation of stationary retailing based on digital change processes. Various factors are taken into account, which is identified as critical success factors for stationary retail. These include a reorientation of the business model, the introduction of new digital technologies and data protection. In general, stationary retail must rethink the business model holistically and be open to radical innovations in order to be successful in the long term. More than ever, the influence of digital technologies and the influence of online retailing can be felt. Adapting successful digital and technological megatrends is, therefore, a critical success factor. If the necessary change is lacking in stationary retail, successful digital companies – such as Amazon or Alibaba – will replace entire industries. Subtotaling, the following questions are answered: What problems does stationary retail face – caused by the digital transformation? What digital solutions already exist? How can stationary retail remain successful in the digital age?

Keywords: Digital transformation; Stationery retail; Business model transformation; Digital strategy; Business model innovation; Market research; Data security; Digital technologies (search for similar items in EconPapers)
JEL-codes: M00 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://researchleap.com/wp-content/uploads/2019/0 ... ness_Model_Strat.pdf (application/pdf)
https://researchleap.com/redesigning-business-mode ... re-retailing-europe/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mgs:jibrme:v:4:y:2019:i:3:p:7-13

DOI: 10.18775/jibrm.1849-8558.2015.43.3001

Access Statistics for this article

More articles in Journal of International Business Research and Marketing from Inovatus Services Ltd.
Bibliographic data for series maintained by Bojan Obrenovic ().