Der Unternehmer als Reputator, vol 1

Daniel Gerbaulet

in Ökonomische Studien from Mohr Siebeck, Tübingen

Abstract: Building and nurturing a good reputation that has been gained through honourable entrepreneurial activity before reinforcing it via active management and marketing is what determines and characterises the "reputator" entrepreneur. Daniel Gerbaulet demonstrates that the existing theory of the entrepreneur is being amended, fundamentally expanded and taken into the 21st century by the contemporary dynamic entrepreneurial function of the newly-created reputator. (e-book pdf, published in German)

Keywords: Entrepreneurship; Neue Institutionenökonomik; Reputation; Unternehmerfunktion; Unternehmertum (search for similar items in EconPapers)
Date: 2016
Edition: 1
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Persistent link: https://EconPapers.repec.org/RePEc:mhr:oekstu:urn:isbn:9783161549571

DOI: 10.1628/978-3-16-154957-1

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