Metodi quantitativi di valutazione e monitoraggio dei rapporti con la clientela. Strategie di marketing e modelli di customer equity

Matteo Fini () and Patrizio Gregori ()

Departmental Working Papers from Department of Economics, Management and Quantitative Methods at Università degli Studi di Milano

Abstract: A client's importance is never the same for a manager, as it is not supposed to be beneficial. Managing to see the difference between client and client and dealing according to that is a focus point in the study of a bussinness' situation. A modern marketing strategy cannot go without a precise client's evaluation whether the client itself is one to keep or look for. Customer equity's index aim is to give the right value to the client, as a person but mostly as considered in a business' economy

Keywords: Marketing; Performance; Measurement (search for similar items in EconPapers)
JEL-codes: M31 M37 (search for similar items in EconPapers)
Date: 2007-10-29
New Economics Papers: this item is included in nep-mkt
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Persistent link: https://EconPapers.repec.org/RePEc:mil:wpdepa:2007-39

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