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Implementation of a 2-for-1 Price Incentive for Fruits and Vegetables in a Grocery Retail Setting

Rebecca Franckle, R. J. Boulos, A. N. Thorndike, A. J. Moran, N. Khandpur, J. Greene, J. P. Block, E. B. Rimm and M. Polacsek

Mathematica Policy Research Reports from Mathematica Policy Research

Abstract: There is growing interest in expanding healthy eating interventions in the retail setting. The purpose of this study was to evaluate the implementation of a successful 2-for-1 price incentive for fruits and vegetables (F&V), including frozen and canned, that took place in partnership with a large chain grocery retailer in Maine.

Keywords: nutrition; food retail; community intervention; price incentive; implementation science (search for similar items in EconPapers)
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