An Assessment of the Perceived Learning by Millennials during One-Day One-Topic Marketing Simulations

Tim Burson, Bradley Brooks () and Steven Cox ()
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Steven Cox: McColl School of Business, Queens University of Charlotte

Discussion Paper Series from McColl School of Business, Queens University of Charlotte

Abstract: Millennials have been characterized as active learners who seek engaging, customized, and relevant educational experiences. Born in the digital era they expect rapid feedback and an environment where they can quickly test different strategies. Simulations would seem to mesh well with Millennial learning styles. However, professors have often criticized simulations as too complex, too time consuming, and unfocused. Recently, a new group of simulations have been developed which focus on a single issue, are simple to learn, and can be completed within a single class period. This research explores how Millennials will find these simplified products in terms of the learning experience and subject matter mastery.

Pages: 14 pages
Date: 2012
New Economics Papers: this item is included in nep-cmp and nep-mkt
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Persistent link: https://EconPapers.repec.org/RePEc:msb:wpaper:2012-01

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