Decision support system for promotion of Faculty of Business and Economics Mendel University

Pavel Turčínek and Arnošt Motyčka
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Pavel Turčínek: Ústav informatiky, Mendelova univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republika
Arnošt Motyčka: Ústav informatiky, Mendelova univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republika

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2012, vol. 60, issue 2, 443-448

Abstract: Decreasing number of secondary school graduates means that, for college, it becomes more difficult to fulfill guide number of newly admitted students. In order to maintain an optimum number of registered students, the Faculty of Business and Economics decided to support activities which increase the interest of its accredited programs.Potential students should be treated as customers to whom we want to offer a product - knowledge, skills and competencies. Promoting study programs PEF MENDELU is handled by PR department in collaboration with several students.Availability of resources for promotion is limited. It is crucial to deciding how to deal with these sources. By creating a system for monitoring and decision support, we provide all interested collaborators tool to improve decision-making processes.The system itself will be built on the tools of Business Intelligence (BI) that can observe consumer trends, identify customer segments and other important information. The BI emphasizes the use of OLAP technology for data processing. In the collected data about students is hidden a large amount of information that can be obtained using techniques such as knowledge discovery in databases.This article aims to describe the methodology for solving problems and show the application, which result in support of decision-making processes in the propagation PEF MENDELU, which should also lead to the efficiency of spending on this activity.

Keywords: marketing; marketing activities; study programs; student as a customer; ICT support; business intelligence; data mining; data analysis; decision support system (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:mup:actaun:actaun_2012060020443

DOI: 10.11118/actaun201260020443

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