Applying principles of behaviour change to reduce SARS-CoV-2 transmission

Robert West (), Susan Michie, G. James Rubin and Richard Amlôt
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Robert West: University College London
Susan Michie: University College London
G. James Rubin: King’s College London
Richard Amlôt: Behavioural Science Team, Emergency Response Department Science and Technology (ERD S&T), Public Health England

Nature Human Behaviour, 2020, vol. 4, issue 5, 451-459

Abstract: Abstract Human behaviour is central to transmission of SARS-Cov-2, the virus that causes COVID-19, and changing behaviour is crucial to preventing transmission in the absence of pharmaceutical interventions. Isolation and social distancing measures, including edicts to stay at home, have been brought into place across the globe to reduce transmission of the virus, but at a huge cost to individuals and society. In addition to these measures, we urgently need effective interventions to increase adherence to behaviours that individuals in communities can enact to protect themselves and others: use of tissues to catch expelled droplets from coughs or sneezes, use of face masks as appropriate, hand-washing on all occasions when required, disinfecting objects and surfaces, physical distancing, and not touching one’s eyes, nose or mouth. There is an urgent need for direct evidence to inform development of such interventions, but it is possible to make a start by applying behavioural science methods and models.

Date: 2020
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DOI: 10.1038/s41562-020-0887-9

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