Consumer Buying Intentions and Purchase Probability: An Experiment in Survey Design
F. Juster
in NBER Books from National Bureau of Economic Research, Inc
Date: 1966
Note: PR
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Chapters in this book:
- Introduction and Summary , pp 1-4
- F. Juster
- Predictions Based on Consumer Surveys , pp 4-6
- F. Juster
- What Does An Intentions Survey Measure? , pp 6-7
- F. Juster
- The Logic of a Probability Survey , pp 7-9
- F. Juster
- Criteria to Measure the Gain in Accuracy , pp 9-12
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- Empirical Evidence , pp 12-37
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- Concluding Remarks , pp 37-39
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- Appendix A: Basic Data , pp 41-53
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- Appendix B: QSI Experimental Survey, Section III , pp 55-60
- F. Juster
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