Mega cultural events: Does attendance affect residents’ perceptions of a city’s identity?
J. Freitas Santos,
Laurentina Vareiro (),
Paula Remoaldo () and
J. Cadima Ribeiro ()
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J. Freitas Santos: Porto Polytechnic, Institute of Accounting and Business/CECEJ and Universidade do Minho/NIPE
Laurentina Vareiro: School of Management, Polytechnic Institute of Cávado and Ave
Paula Remoaldo: Department of Geography – Institute of Social Sciences
J. Cadima Ribeiro: Universidade do Minho - NIPE, http://www.eeg.uminho.pt
No 10/2015, NIPE Working Papers from NIPE - Universidade do Minho
Abstract:
Events are frequently planned with a goal of attracting tourists to a destination. However, studies about the impact of a mega cultural event on residents’ identity are scarce. This research is based on the premise that hosting a mega cultural event can, to a significant degree, change a few of the attributes of the city’s identity as it is perceived by its residents. Specifically, the objective of the study is to identify the attributes of the city and compare the differences found between different groups of residents (attendees vs. non attendees) before and after a mega cultural event. For this purpose, we focus our attention on Guimarães the ECOC 2012 (2012 European Capital of Culture) and the perceptions of the residents of this city. Several significant findings are reported and their implications for event managers and public policy administrators presented, along with the limitations of the study.
Keywords: city’s identity; residents’ perceptions of effects; mega cultural event; event-induced tourism; Guimarães, Portugal. (search for similar items in EconPapers)
Date: 2015
New Economics Papers: this item is included in nep-cul and nep-tur
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