 The welfare effects of group and personalized pricing in markets with multi-unit buyers with a decreasing disutility cost in consumptionRosa-Branca Esteves ()
No 6/2022, NIPE Working Papers from NIPE - Universidade do Minho Abstract: This paper assesses the welfare effects of firms´ability to use data for group and personalized pricing in markets with unit (q = 1) and multi-unit demand consumers (q > 1). The "disutility cost" of not consuming the ideal good is a function of units purchased and can increase at a decreasing rate β Ꞓ [0,1] as consumption increases ( β is the elasticity of the disutility cost with respect to q): Group pricing (GP) and personalized pricing (PP) are compared to uniform pricing (UP). GP always boosts profits at the expense of consumers. When β = 0,PP reduces industry profits and boosts consumer welfare. The same happens when q is low and/or β is sufficiently high. In contrast, if heterogeneity in demand is sufficiently high and is sufficiently low, PP can enhance profits at the expense of consumer welfare. Date: 2022 Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:nip:nipewp:6/2022 Ordering information: This working paper can be ordered from Access Statistics for this paper More papers in NIPE Working Papers from NIPE - Universidade do Minho Núcleo de Investigação em Políticas Económicas e Empresariais, Escola de Economia e Gestão, Universidade do Minho, P-4710-057 Braga, Portugal. Contact information at EDIRC. |
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