Willingness to pay for quality attributes of fresh beef. Implications on the retail marketing

Miriam Berges, Karina Casellas, Ricardo Rodríguez and Damián Errea

Nülan. Deposited Documents from Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación

Abstract: In recent decades, the demand for food worldwide has undergone significant changes that have highlighted the issue of the quality and safety food crisis associated with consumption of fresh meat, consumer concerns about the quality and safety of these products has been safety of fresh meat consumption are not The aim of this work is to investigate the consumers' perceptions of safety and identify factors that help explain the willingness to pay safety of the product, including, a hypothetical hygiene certification in handling and retailing. The results indicate a positive and statistically significant for the following attributes of fresh meat WTP: personalized attention in a butcher counter, the presence of a "safety certification" in the place of purchase and the bright red color on the product.

Keywords: Preferencias del Consumidor; Disposición a Pagar; Carne; Atributos de Calidad (search for similar items in EconPapers)
Date: 2015-08
New Economics Papers: this item is included in nep-agr, nep-dcm and nep-mkt
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://nulan.mdp.edu.ar/id/eprint/2317/1/berges.etal.2015.pdf published (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:nmp:nuland:2317

Access Statistics for this paper

More papers in Nülan. Deposited Documents from Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación Contact information at EDIRC.
Bibliographic data for series maintained by Cristian Merlino S. ().