Environmental strategy and its implementation: What’s in it for companies and does it pay off in a post-transition context?

Barbara Čater, Tomaž Čater, Janez Prašnikar and Igor Ivašković

Journal of East European Management Studies, 2018, vol. 23, issue 1, 55-88

Abstract: The paper aims to contribute to the body of knowledge on environmental strategy, its motives and results in a post-transition context. A conceptual model is developed in which environmental motives are linked to a corporate environmental strategy, while a corporate environmental strategy is indirectly linked through functional implementation activities to company performance. The model is tested on a sample of 153 companies by using structural equation modelling. The findings indicate that top management commitment, regulatory forces and public concern positively affect the development of an environmental strategy, with top management commitment being the most important. As for the results of an environmental strategy, the study finds a direct positive effect of green manufacturing and a significant total indirect effect of corporate environmental strategy on company performance (significantly transmitted through green manufacturing).

Date: 2018
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DOI: 10.5771/0949-6181-2018-1-55

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