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(In)tangible resources as antecedents of a company’s competitive advantage and performance

Tomaž Cater and Barbara Cater

Journal of East European Management Studies, 2009, vol. 14, issue 2, 186 - 209

Abstract: The paper’s purpose is to add to the body of knowledge on the antecedents of a company’s competitive advantage and performance by developing and testing a conceptual model. By using structural equation modelling the model is tested on a sample of 182 Slovenian companies. The results show that a cost advantage is positively affected by financial resources and customer capital, while a differentiation advantage is positively affected by financial resources and all three components of intellectual capital. In addition, both forms of competitive advantage positively influence a company’s performance. The results offer important theoretical implications in fields such as resource-based theory and customer relationship management as well as important practical implications for managers.

Keywords: performance; competitive advantage; tangible resources; intangible resources; intellectual capital; structural equation modelling (search for similar items in EconPapers)
JEL-codes: J20 J21 J24 P20 P31 (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (10)

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